Communication: Processes and Workflows

 Balasaheb Ghoderao

  What is Workflow?

Ans:- The concept of workflow is not new. The University of Pennsylvania’s Wharton School of Business. Interest in workflow and office automation began to wane in the early 1990s until the book Reengineering the Corporation reignited interest in workflow and business processes. The reengineering trend of the 1990s gave us several books and methodologies for process analysis – unfortunately the technologies such as CASE and their ilk were immature and required significant manual intervention, exposing projects and executive stakeholders to significant levels of risk. Even worse, other “workflow products” were thinly disguised efforts to sell hardware such as scanners, printers, and other peripherals. Clearly the term “workflow” was being abused to take advantage of confusion in the market

So what is workflow? Workflow is fundamentally about the organization of work. It is a set of activities that coordinate people and / or software. Communicating this organization to humans and automated processes is the value-add that workflow provides to our solutions. Workflows are fractal. This means a workflow may consist of other workflows (each of which may consist of aggregated services). The workflow model encourages reuse and agility, leading to more flexible business processes.


How would you describe your relationship with team members and other colleagues?

Ans: – The describe of good working relationships with your colleagues are as


  • It helps to develop your working practices to understand the points of view of

your colleagues and to understand why they do things a certain way.

  • It spreads good practice throughout an organization.
  • It improves your networking skills, which are vital for career development.
  • You are able to improve your decision making by having a wider access to

information about all aspects of your PR campaign.

  • Informed decision making for your strategic plans
  • Cooperative solutions to an organization’s goals
  • Increased organizational effectiveness
  • Improved corporate reputation
  • Avoidance of negative press.


Business communication is the sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.

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His main components of communication process are as follows:

  1. Context: – Communication is affected by the context in which it takes place. This context may be physical, social, chronological or cultural. Every communication proceeds with context. The sender chooses the message to communicate within a context.
  2. Sender / Encoder: – Sender / Encoder is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the message and produce the required response. For instance – a training manager conducting training for new batch of employees. Sender may be an individual or a group or an organization. The views, background, approach, skills, competencies, and knowledge of the sender have a great impact on the message. The verbal and non verbal symbols chosen are essential in ascertaining interpretation of the message by the recipient in the same terms as intended by the sender.
  3. Message: – Message is a key idea that the sender wants to communicate. It is a sign that elicits the response of recipient. Communication process begins with deciding about the message to be conveyed. It must be ensured that the main objective of the message is clear.
  4. Medium: – Medium is a means used to exchange / transmit the message. The sender must choose an appropriate medium for transmitting the message else the message might not be conveyed to the desired recipients. The choice of appropriate medium of communication is essential for making the message effective and correctly interpreted by the recipient. This choice of communication medium varies depending upon the features of communication. For instance – Written medium is chosen when a message has to be conveyed to a small group of people, while an oral medium is chosen when spontaneous feedback is required from the recipient as misunderstandings are cleared then and there.
  5. Recipient / Decoder: – Recipient / Decoder is a person for whom the message is intended / aimed / targeted. The degree to which the decoder understands the message is dependent upon various factors such as knowledge of recipient, their responsiveness to the message, and the reliance of encoder on decoder.
  1. Feedback: –Feedback is the main component of communication process as it permits the sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder. Feedback may be verbal (through words) or non-verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos, reports, etc.

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